Importance of Sample Size in Research:
The sample size is an important consideration in research because it affects the accuracy and reliability of the study results.
- A larger sample size generally provides more reliable and accurate results, as it reduces the margin of error and increases the statistical power of the study. On the other hand,
- A small sample size may lead to biased or inconclusive results.
For example, a researcher wants to conduct a study to determine how common a certain disease is in a population. A small sample size in a disease prevalence study may not be representative of the actual rate in the population, while a larger sample size improves accuracy and representation.
Calculations:
Sample size calculations involve using statistical formulas to determine the minimum number of participants or observations required to achieve a certain level of statistical power and accuracy in a study or experiment.
Sample Size Formula for surveys and polls:
One commonly used formula for calculating sample size in surveys and polls is:
n = {z2 * p * (1 – p)} / m2
Where:
n = sample size
z = z-score corresponding to the desired level of confidence (e.g., 1.96 for 95% confidence)
p = proportion or percentage estimate of the population that is expected to have the characteristic of interest
E = margin of error as a decimal (e.g., 0.03 for 3%)
Factors Affecting Sample Size:
Several factors can affect the sample size required for a study. These factors include:
- Population size: The size of the population from which the sample is drawn affects the sample size. A larger population size requires a larger sample size to achieve a representative sample.
- Confidence level: The level of confidence or the degree of certainty desired by the researcher also affects the sample size. A higher level of confidence requires a larger sample size to reduce the margin of error.
- Margin of error: The margin of error is the range within which the true value of a parameter is expected to fall. A smaller margin of error requires a larger sample size.
- Variability: The variability or the range of values within the population also affects the sample size. A larger variability requires a larger sample size to achieve a representative sample.
- Effect size: The effect size refers to the magnitude of the difference between the groups being studied. A larger effect size requires a smaller sample size to detect a significant difference.
Examples:
Example 1:
If a researcher wants to conduct a survey with a 95% confidence level and a margin of error of 3%, and estimates that 50% of the population will have the characteristic of interest, the sample size would be calculated as:
Solution:
Confidence level = 95%
Margin of error = 3%
Population = 50%
By putting values in the above formula
n = (1.96)2 * 0.5 * (1 - 0.5)) / (0.03)2
n= 1068.44 (rounded up to 1069)